Augustus Willman is a commercial strategist and partnership leader changing how businesses drive commercial growth with community investment.

Augustus Willman is a commercial strategist, partnership builder, and board leader who has built the business case for doing good. From learning to lead on retail shop floors at Coach and discovering what it takes to truly connect people and business, he carried what retail teaches into Microsoft, inside one of the company's largest partner relationships. There, he designed the scaffolding for the Foundation Partner National Board and spent four years running it, an international partnership operating model delivering on the idea that community investment and commercial growth elevate the value of each other when treated as one system. In its capstone year the board delivered $1.08M in programmatic value and reached 659 young adults, on no direct programme budget, with a measurement methodology their strategic partners adopted as their own reporting standard.

Since the founding of the board, Augustus went on to deliver on this idea through multiple partnership activations developed with various strategic partners: from a limited-edition Surface Type Cover designed by teen artists and sold at Best Buy, to an NFL campaign whose teen-designed cleats reached 16.3 million viewers, to hands-on AI sessions for rooms with every reason to be sceptical, from senior philanthropy leaders in Minneapolis to players at the NFL's 2026 HBCU Showcase. He's now based in Dublin, on the full-time MBA at Trinity College Dublin, and is developing what's next when it comes to measuring business growth and social impact on the same page.

Read more